Hi, I’m Jenny! Friends call me Ocean Jen.

Hi, I’m Jenny!

I’ll be 34 by the end of this year, with over 40 beautiful years left on this incredible planet (assuming an average human lifespan of eighty years). That’s a short span of time and a lot can change with our climate. And for the past two years, I've been trying to figure out how I want to spend the rest of my life.

A decade ago, I was busy building my dream career (or so I thought). I was climbing the ideals of modern success but deeply suffering inside. I built products and services in the world of biotech, where we meant to care for people. But somewhere along the way, the profit mattered more than anything else. I was burnt out and depressed.

So when January came in 2023, I took the gap year I never had — a year to heal and remember what it’s like to be so deeply alive. I volunteered on land and marine conservation. I worked in permaculture and learned how to build a better relationship with our planet. 

I was alive in the wild. 

But the truth is: two years of volunteering had emptied my savings. I saw the same struggle in others — marine biologists, ecosystem restorers, and conservationists — all those committed to regenerating our planet struggled to sustain themselves. It made me question the system. Why is the work that sustains the health of our planet the least sustainable?

If I wanted to make an impact, I had to build something that could sustain itself, financially, and for the planet.

So against all advice, I took the leap and poured my life savings into creating something Wilde for our planet, out of the belief that we can make wildly responsible products that become the engine to restoring the places we love most. 

We’re starting with personal care because what you put on and wash off has the power to restore our planet.